Leadership & Entrepreneurship for Arts Professionals
Build the business foundation that grants you ultimate creative freedom.
Who this is for
You already have an undeniably successful career in the arts. Your honed ability to consistently deliver excellence has earned you credibility and respect.
Perhaps you worked for years to achieve stability, only to find yourself in the "tenure trap" — a situation that holds you back but that you fear to leave.
Still, you can't manage to cross the divide. Something is holding you back — and it's not your talent.
You're ready to build something unmistakably, unapologetically yours.
Ask yourself:
Do you take full responsibility for creating the life and career you desire, or do you mostly leave it to chance?
To what extent is your professional life propelled by proving yourself? By responding and pleasing?
Do you behave as the creator of your professional destiny, or as a supporting player in someone else's vision?
If you feel that the most original, fulfilling chapter of your artistic life remains unwritten — read on.
The Landscape
Educational and performing arts institutions provide major sources of employment, stability, and credibility to performing artists.
However, cracks in these institutions are becoming more evident.
The perceived stability they provide to artists often comes at a high price — creative satisfaction and autonomy.
There is no guarantee that these institutions will carry the same influence and staying power for the next generation due to the challenges they face in our changing world. Many will shut their doors, as business models that once worked become untenable.
Individual artists have the power now to shape the future of not just our field, but the cultural landscape.
Why not use your creative power to make impactful artistic statements that don't just fulfill you, but that define your reputation, your legacy, and leave a lasting impact.
The Opportunity
It's not only about being boldly creative through your artistry.
You must also be deeply grounded and secure in your ability to navigate the practicalities of making things happen — the "business side." Finance, organization, time management, and getting things done — you can and ought to become skillful in these areas (even if you have help when it comes to making things happen).
When an artist combines their creative skills with professional competence, they can initiate career-defining projects that not only bring satisfaction and reputational advancement, but also lasting and extended impact.
Practicing the full project cycle builds the momentum to do it again and again. This is how one establishes a prolific legacy. A body of work that is uniquely yours is not only a creative expression, but a strategy vehicle for career growth.
These qualities enable you to be influential, by giving your creative vision a pathway to existing and thriving in the real world.
A Larger Version of Your Career is Available
Contorting yourself to fit someone else's — or "the industry's" — prescription of how your career should look will not get you to the level of impact and influence you dream of for yourself.
You can get there, but you need to proactively create it — every aspect — for yourself.
The professional development layer you've been missing.
ArtsMBA is a six-month advanced professional development experience for established artists who are ready to be leaders: in their projects, in their careers, and in the field.
They are ready to claim their destiny as Artists of Influence.
ArtsMBA is the most comprehensive, distilled professional training for individuals whose artistic spirit defines how they experience the world, but who refuse to be reduced to "just an artist."
When you have the proper foundations that give you security and trust in yourself, you can unleash your creativity like never before. You'll discover that your potential for growth and impact knows no bounds.
You'll experience the wildness of creation without the fear that your ability to survive is on the line. You'll learn how to navigate the world and relationships using your inherent strengths, and realize you have all the "business DNA" you could ever need within you.
You will practice excelling in the roles you create for yourself, and holding new boundaries so that other people's priorities no longer accidentally end up on your docket.
This is not entry-level business education. It is a rigorous, immersive professional development laboratory for self-initiated creative work, alongside — or beyond — careers within ensembles or institutions.
What graduates say
“I didn’t know exactly what would happen. I just knew I needed to be in a room where something would shift. And it did.
ArtsMBA helped me realize I wasn’t stuck because of the industry. I was under-authorizing myself. The combination of strategic thinking and deep identity work gave me the clarity and confidence to stop waiting for permission and start building something that actually felt like mine. For the first time, I felt like my ambition wasn’t ‘too much.’ It was appropriate.”
“I joined ArtsMBA because I was finally ready to dedicate time to a project I’d been postponing for years. What I didn’t expect was how deeply inspiring the environment would be. It felt like working in a library full of brilliant, ambitious people—everyone focused, everyone expanding. The quality of guest speakers was beyond what I imagined, and the exposure to different ways of thinking expanded my toolkit enormously. One of my biggest breakthroughs was being able to say, ‘It’s okay that I…’ —loosening the grip of overproduction and allowing ideas to percolate without constant pressure."
“I didn’t need another program about hustling harder. I needed to think bigger. ArtsMBA challenged me to examine how I was showing up — in negotiations, in conversations, and in the way I positioned my work. The community aspect alone was transformative. There’s something powerful about making significant change alongside other serious professionals. I left feeling more grounded in what I offer and more confident in how I offer it.”
Most artists find themselves in a bind when it comes to the intersection of time and money.
Many struggle to make ends meet and are scrambling to find enough work—but that's not your predicament.
For the in-demand artist, an overabundance of work consumes all of your time, leaving you with little bandwidth to create anything of your own. And yet, scaling back can mean reducing your income to an uncomfortable degree, and entertaining the risk that opportunities will dry up if you are no longer always available.
Empowered artist leaders are reimagining the time/money relationship as a proactive creation based on their needs and desires, rather than accepting what comes along. You can do this too.
The optimal money/time dynamic serves as the healthy, sustainable foundation for a limitless artistic practice. In ArtsMBA you do not have to choose between being financially stable and a creative risk-taker. Here, you will be supported in designing your life to make both possible.
ArtsMBA offers a project-based curriculum. You won't be tested through exams or theoretical applications. You will enter this school with an approved project which will be the lens through which you apply all the topics we cover.
Your project might be something tangible: a new album, a book, an ensemble, a festival, a business, a show (just a few examples).
Or it might be a broader career project, like stepping into a bigger role within your organization, learning how to lead and manage a team, or becoming a headlining artist.
The result? You'll have the opportunity to adopt the following six core competencies and see your project through to a major milestone, if not completion.
Discover how a self-initiated project can be a powerful vehicle for career momentum and elevation.
The Curriculum
Inside ArtsMBA, you will move through the Creative Authorship Model—a modular framework designed to develop six core capacities required for sustained creative leadership.
Learn to lead yourself and others with clarity. Take ownership of your time, define your goals, build your team, and establish an environment of learning and growth inside of yourself.
- Perform a 360 review for yourself
- Team management strategies
- Executive communication and feedback
Cultivate a strong community of colleagues, collaborators, and supporters. Expand your skillset for communicating with the various categories of people who will help you on your journey.
- Network mapping
- Outreach strategies
- Deepening professional relationships to uncover synergies
Translate your imagination into structured, executable initiatives. Develop an approach to project management that flows with you, rather than boxing you in.
- Tried and true project management strategies
- Workflow templates customized to your project
- Project scope process and reviews
Rewrite your relationship to money and finesse the financial engine of your career so that resources flow to you and your projects.
- Creating a financial plan for your life and for your projects
- Fundraising and crowdfunding
- Pricing, positioning, and negotiation
Articulate and project your purpose and authority across mediums and contexts. Learn to represent your projects with confidence in every pitch.
- Developing your unique message and value
- Determining the optimal communication channels for you
- New communication routines and rhythms to build your community
Explore the edge of your creativity within and beyond your artistic practice.
- Prototyping and presenting work-in-progress
- Applying your creativity to different mediums and expressions, as needed for your project
- Enhancing your artistic practice
Outcomes
By the end of ArtsMBA, you will have:
Instead of waiting for others to finally see all that you have to offer, you will inhabit the professional profile you envision for yourself. Others will take notice.
How It Works
September 2026 – February 2027
Enrollment opens in May, with early-entry bonuses and a comprehensive pre-program development process.
Beginning in late August 2026, the ArtsMBA experience is comprised of:
Intensive Schedule
(Tentative)
ArtsMBA is a high-touch, Executive-level educational experience.
A MBA from an accredited university costs $60,000 - $200,000+, and (if we’re being honest) it will not provide you with the training that is actually applicable to your career in the artist.
ArtsMBA will deliver the professional training that is custom tailored to the unique needs of entrepreneurial, multi-faceted performing and creative artists who want to create and lead their own initiatives.
No theory, no tests, no pointless projects. We work in the reality of your career, using your aspirations as our guiding light. ArtsMBA is designed to support the transformation of your career and professional identity within the term of the program.
You’ll gain crucial skills and experience an identity shift that lasts, carrying forwarded to everything you do next.
We begins September 2026 · Spots are limited
Enroll to join the Pre-Program before June 15
Enroll before June 15th and receive an expanded suite of resources designed to deepen your foundation and accelerate your results from day one.
A curated preparatory curriculum to orient you to the ArtsMBA framework before the program begins — so you hit the ground running.
Two bonus one-on-one sessions dedicated to your specific goals, challenges, and vision before ArtsMBA begins.
A live virtual workshop to help you define and refine your signature project — the real-world work that anchors your entire ArtsMBA experience.
Early access to the ArtsMBA community hub — connect with colleagues, share your project vision, and receive daily project support before our fall kickoff.
Offer expires June 15 · Cohort begins September 2026
“When I joined ArtsMBA, I had a lot of ideas, but they lacked structure. I had been circling the same concepts for years without real traction. What this program gave me was not just business strategy — it was identity alignment. I stopped feeling like I needed to shrink to fit the industry and began thinking more expansively about what I could build. The blend of high-level thinking, practical implementation, and leadership development was exactly what I did not know I needed.”
“When I signed up for ArtsMBA, I thought I needed help with strategy. Turns out what I actually needed was to stop playing small. What shifted was not a framework or a business plan. It was being in a room full of like-minded artists who were done apologizing for thinking big. Jennifer Rosenfeld built that space intentionally, and it shows. That does something to you. You start to see your own capacity not as something to tiptoe around, but something to claim with confidence and agency. It stopped feeling like something I was reaching for and started feeling like something I already had.”
"ArtsMBA was different than I expected. I thought I would primarily be learning strict business concepts, but what I gained was broader and more personal. More than anything, I appreciated the access to this level of conversation and reflection. It challenged what I thought I needed and expanded how I see my own professional path. The experience gave me tools, perspective, and a wider lens on what's possible."
Most artists can come up with exciting, big ideas.
Bringing them to life, however, is often challenging.
Many artists spend years ruminating, rather than starting.
"Where should I begin?"
"How do I make the 'right' decisions so that it doesn't fail?"
"Is it worth doing if I don't know for sure that it will succeed?"
"I haven't trained to do this, do I need to go back to school first?"
"How do I prioritize my ideas when I have other work that I'm paid to do?"
ArtsMBA will pull you out of endless thought spirals and provide you with the personalized support to move through resistance and into action. You will build new habits, practices, and ways of being that will contribute to the successful completion of not just one project, but to every future project you undertake.
Your Instructors
Founder & Lead Instructor
Jennifer Rosenfeld is a leading arts entrepreneurship educator, speaker, and coach. Since 2010 she has advised and consulted for individual artists, educational institutions, and arts non-profit organizations, on projects ranging from developing new artistic and education programs, to curriculum design and organizational culture. From 2019–2021 she ran the 6 Figure Musician Entrepreneur program and live virtual intensive, an entirely online education program which has provided hundreds of musicians and creatives around the world with the skills to gain financial independence through creating profitable online education and coaching businesses.
Her clients have included members of major orchestras, university faculty, celebrated jazz artists, and Broadway performers. She has consulted for organizations including USC Radio Group, the Peabody Institute, Stanford University, University of Miami, and Beth Morrison Projects.
Jennifer is a composer, writer, pianist, and singer. She is the creator of The White Rose, a podcast and musical based on the true story of a student-led resistance movement in Nazi Germany. Her solo album Piano Girl was released in 2024.
Instructor
Jonathan Feist has spent the past thirty years helping artists and other professionals to transform their lives and empower their careers by publishing books, audio recordings, educational videos, and online courses. As editor-in-chief of Berklee Press, he helped more than 200 Berklee College of Music faculty members develop and bring their ideas to market. Thousands of Berklee students have benefited from his online course Project Management for Musicians—and his book of the same name.
Now, through his indie publishing company Orchard Fire Publishing, he helps authors of all types self-publish their works, free from many of the constraints of traditional corporate publishing. A musician at heart, Jonathan currently leads the Gloucester Songwriters Circle, and has released two albums of original songs as a singer/songwriter.
He holds a bachelor's and master's degree in composition from New England Conservatory of Music.
If you sense you are standing at a threshold —
Apply Now NowSchedule a conversation to determine if this experience is right for you.
I have an extremely busy performing schedule. Can I make this work?
ArtsMBA is designed for the overbooked artist. The program helps you restructure and reprioritize your career in service of the project you are bringing forwared. Through the curriculum, you'll develop systems and strategies that carve space for your own work without sacrificing income or professional relationships.
How do I know if my project is a good match for this experience?
Let's have a conversation and discuss it. We are looking to welcome artists who are positioned to be successful in this experience. If your project is beyond the scope of our expertise, we will be upfront with you about that.
How much time does ArtsMBA require?
Our primary curriculum is delivered through a monthly 2-day virtual intensive. Join live if you can for the full experience, or catch up on the replays at your own pace. Beyond that, the time required is based on your project's needs. ArtsMBA doesn't create extra work, it gives direction to the work you want to be doing anyway.
I already have a full teaching or performing schedule. Is this really for me?
Yes — especially if that schedule feels like it's running you rather than the other way around. ArtsMBA is built for established artists who are professionally active but creatively constrained. The program helps you redesign your professional life from the inside out, so your schedule begins to reflect your priorities.
What kinds of projects do participants typically bring?
Projects vary widely: original albums, books, performance series, educational programs, new ensemble ventures, podcast launches, and creative businesses. During the pre-program development process, we will work with you to hone in on a project that is well-suited to your larger goals and to this experience.
Is there ongoing support between intensives?
Absolutely. Mid-month integration calls, a private professional community hub, curated peer exchange, and monthly personalized project feedback ensure you're supported throughout the program — not just during the intensives. You also receive two individual 60-minute sessions that you can use anytime during the six months of the program.
ArtsMBA is designed to support career transitions and reinventions. Many participants are embarking on a project they've dreamed about for years. Others are stepping into a new creative practice for the first time. Past participants have written books, produced CDs and concerts, started new businesses — and along the way, they've developed an entirely new professional identity for how they see themselves.
What comes next? Expanded capacity for creative risk and operational complexity means you can aim even higher in your future projects, trusting yourself in a whole new way.
Fill out a short application to schedule a conversation. We will discuss your project in depth and explore whether ArtsMBA would serve you at this juncture. No pressure, no commitment required by applying.
"I've worked with Jennifer before, so I knew I would be supported—but I had no idea what would unfold. That's actually what I loved about the experience. ArtsMBA creates a spacious environment where things materialize organically. Certain guest speakers sparked tangible outcomes I never could have predicted. It wasn't rigid or prescriptive. It honored how I naturally move through the world—discovering gifts and building as they emerge. I came in with one set of ideas and left with something more aligned and expansive than I could have planned."
Laura Nerenberg
Violinist, Educator
"I joined ArtsMBA as an exploration. I didn't have a fully formed vision—just a sense that I wanted to expand beyond my role as a performer and teacher. The experience was a beautiful combination of turning inward and turning outward. I developed practical business and negotiation skills, but I also deepened my understanding of leadership and my own inner landscape. I realized that leadership doesn't have to look one specific way. The relationships formed inside this community were incredibly meaningful, and the growth I experienced felt both grounded and expansive."
Nick Stovall
Principal Oboist of the National Symphony Orchestra