ArtsMBA Foundations

Is your life optimally designed to support your next big career project? If not, let's get to work on it — while also getting your project in motion.

Countless artists have dreams of creating projects of their own: albums, shows, books, music, businesses, organizations, and more. You can absolutely begin making progress now, no matter your situation.

But wouldn't it also be nice to feel that your life could be designed in such a way to support your creative flourishing?

Imagine this

Three foundations that make every project possible.

A financial engine that supports you

Your income supports your basic needs and your ability to invest in yourself, with an appropriate balance of time and energy so your work doesn't consume your life.

A schedule designed around your creativity

Your days leave you with quality waking hours to devote to your projects and time for yourself and your family, not just scraps at the end of a long day.

A web of synergistic relationships

You're interconnected with a network of supportive, aligned people, which is essential for bringing projects to life and experiencing professional and personal satisfaction.

With these foundations, any project you desire becomes more possible.
It's not an overnight fix — your optimal life design is a project in itself.
But why not begin? After all, your life is also your life's work.

What's included

Everything you need to move forward with clarity.

This 12-week program gives you the essential tools and mindset necessary for transforming your career through the meaningful projects you choose.

10 Seminars

90 minutes each, on topics fundamental to any project's success — specifically oriented toward music and the performing arts.

Guided Activities

Hands-on exercises to reinforce the concepts and accelerate progress in your own specific projects.

8 Weeks of Live Group Coaching

Real-time sessions where you can bring your questions and get answers from experienced coaches and peers.

Personalized Guidance

Tailored support from two music industry veterans to help plan your project and set it up for success.

Forever Access to Recordings

All sessions take place on Zoom and are recorded. You'll have permanent access to revisit every seminar and coaching call.

A Robust Community

Like-minded professionals who will become lifelong colleagues and friends — a network that supports you long after the program ends.

Should you choose to enroll in the 2026 ArtsMBA cohort, the cost of Foundations will be applied to that program. This program also serves as foundational preparation for the larger 6-month ArtsMBA program.

Seminar topics

What you'll learn across 10 sessions.

01
Understanding your venture's financial engine — tools to help you grasp and protect your project's fiscal health.
02
Business creation, income generation, and fundraising — guidance written specifically for artists.
03
Clarifying your offer — how to make your pitch more compelling and inspire others to support your vision.
04
Project management concepts and techniques that clarify every dimension of your project, from what you're creating to the administrative scaffolding it needs.
05
Strengthening your inner dialogue — learning to self-manage for greater focus, less stress, more energy, and a higher likelihood of success.

Program dates

June 15 –
September 4, 2026

All sessions take place on Zoom and will be recorded. You will have forever access to all recordings.

The 10 seminars will be taught during the first 4 weeks, typically on Mondays, Wednesdays, and Fridays.

For the remaining 8 weeks, we will offer a weekly co-working session (Wednesdays) and a weekly group coaching session (Thursdays), led either by Jonathan or Jennifer.

All sessions will take place from 2-3:30pm EST.

Investment

Ready to begin?

$997

or 3 monthly payments of $350

Enroll Now

This program will prepare you for the larger ArtsMBA 6-month program, if you decide to take the next step.

If you enroll in the 2026 ArtsMBA cohort, the full cost of this program is applied toward tuition.

Your Instructors

Two industry veterans.
In your corner.

Jennifer Rosenfeld

Arts Entrepreneurship Educator & Coach

Jennifer is a leading arts entrepreneurship educator who has advised and consulted for individual artists, educational institutions, and arts nonprofits since 2010. Her work spans developing new artistic and education programs, curriculum design, and organizational culture.

From 2019–2021 she ran the 6 Figure Musician Entrepreneur program, providing hundreds of musicians and creatives worldwide with the skills to gain financial independence through profitable online businesses. Her clients include members of major orchestras, university faculty, celebrated jazz artists, and Broadway performers. She has consulted for USC Radio Group, the Peabody Institute, Stanford University, University of Miami, and Beth Morrison Projects.

Jennifer is a composer, writer, pianist, and singer. She is the creator of The White Rose, a podcast and musical based on the true story of a student-led resistance movement in Nazi Germany. Her solo album Piano Girl was released in 2024.

Jonathan Feist

Author, Editor & Project Management Expert

Jonathan Feist has spent the past thirty years helping artists and professionals transform their lives and empower their careers through books, audio recordings, educational videos, and online courses. As editor-in-chief of Berklee Press, he helped more than 200 Berklee College of Music faculty members develop and bring their ideas to market.

Thousands of Berklee students have benefited from his online course Project Management for Musicians — and his book of the same name. Now, through his indie publishing company Orchard Fire Publishing, he helps authors of all types self-publish their works, free from the constraints of traditional corporate publishing.

A musician at heart, Jonathan leads the Gloucester Songwriters Circle and has released two albums of original songs as a singer/songwriter. He holds a bachelor's and master's degree in composition from New England Conservatory of Music.

What students say

Real results from real artists.

"I had a belief I would never become a business woman. That's one of the biggest changes from working with Jennifer. Since then, I feel like 'absolutely, I'm a business woman.' I've seen growth ever since I started working with her.

This is the first time I've paid so much for a program. I started seeing that it is so valuable and also, I made my money back quite quickly. That helped me raise my prices too.

The people she brings together are really amazing. It was a no-brainer for me to repeat the program."

Jenny Clift Violinist and EFT Tapping Coach

"Jennifer transformed my teaching career. I'm able to spend time teaching the people I want to work with and focus on the material that's important to me.

It leaves me more time for my life. I get to spend more time with my family, and worry about money a lot less!

Jennifer is great at both helping you set realistic goals while also expanding your idea of what's possible. She always comes at it from the standpoint of what do you want? and then putting together the steps to make it happen."

Nathan Cole Concertmaster, Boston Symphony Orchestra

"Jennifer has seen things in me that I didn't see. I learned that it is possible, even with my limited time (as the mother of a young child), to have a successful business, to have fun, and to even have time for playing, for songwriting, for creative projects.

Jennifer always had the biggest worth for me as a role model. Watching her courage and wisdom, and how she doesn't follow any rules but creates her own. That has been the biggest impact for me.

She also draws such amazing people into her groups. That has been a huge part of my happiness and fulfillment because I'm surrounded by like-minded people who inspire me."

Nicole Muller Harpist and Coach for Musicians